Taking Your Race Track Business to
the Next Level

Are you ready to take your race track to the next level? With years of experience in grassroots motorsports, I offer specialized consulting services designed to boost attendance, streamline operations, and maximize revenue for short track racing facilities. From effective marketing strategies and sponsorship activation to fan engagement and race-day efficiency, I provide practical, proven solutions tailored to the unique demands of short track racing. Whether you're looking to grow your audience, improve profitability, or enhance the race-day experience, let’s build a winning game plan—together.

About

I'm Megan Hazel and I have over 20 years of experience in the motorsports industry with companies like World Racing Group (World of Outlaws/DIRTcar), World Wide Technology Raceway, and Charlotte Motor Speedway, I've decided to step out on my own to do my part to help short tracks with their operations and promotions. Let me know how I can assist you. By signing on with me, you'll have another professional on your team at a very affordable rate. Let me take some things off your plate!

Services

Full-Service Marketing Program

- Social Media Content Calendar
- Weekly Email Campaign/Database Mgmt
- Ad Buys (Digital & Traditional)
- Promotional Calendar (Sponsor Inclusion)
- Ticket Promotions
- At-Track Promotion Ideation

*6 mo minimum required

Book an annual package and save!
Custom Packages Available

Insights

Blog

Your Track’s SMART Strategy

Setting goals for yourself and your race track is one of the most important things you can do to steer your season toward success

Networking Like a Pro: Maximize Your Connections

7 Power-Packed Networking Tips for Motorsports Promoters In motorsports, your network is your horsepower. Building partnerships, attracting sponsors, and growing your fan base all depend on one thing—relationships. The right connections can open doors, build credibility, and help your track or series thrive. So here’s the question: are you truly maximizing every networking opportunity? Let’s tune up your strategy with seven proven ways to make your connections count. 1. Leve

How Well Do You REALLY Know Your Fans?

Every promoter or track operator knows that fans are the lifeblood of their business. But ask yourself honestly: how well do you really know the people walking through your gates?

Add-Ons Available: Sponsor Acquisition, Sponsor Deck Creation, Website Development, Website Management, Fan Experience Strategies, Advertising Buys & More

Taking Your Race Track Business to the Next Level